ABOUT AVEDA
Aveda™, The Art and Science of Pure Flower and Plant Essences™, was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet.

Aveda manufactures professional plant-based hair care, skin care, makeup, Pure-Fume™ and lifestyle products. Headquartered in Blaine, Minnesota, Aveda is available in Aveda stores, and in nearly 7,000 professional hair salons and spas in 24 countries worldwide. Whether you’re new to Aveda or looking for a new experience, find our most popular, award-winning and recommended products or check out what’s new.


Mission
Beauty Is As Beauty Does. Discover our mission.
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History
30 years of beauty, environmental leadership and responsibility.
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Ingredients
Discover the art & science of pure flower & plant essences.
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Responsible Packaging
See how we package our products with care—for the Earth.
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Renewable Energy
Our funding of new wind energy sources generates enough wind energy to offset 100% of the electricity used by our primary facilities in Minnesota, USA.
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Campaigns
Raising awareness—and funds for causes close to our hearts. See how our efforts make a difference.
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Giving
Supporting indigenous communities. Helping protect the Earth. Giving is our nature.
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Guiding Principles
We lead by example. See what guides us in support of our mission to care for the world we live in.
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100% Wind Power
We are the first beauty company manufacturing with 100% certified wind power.
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Yawanawa People
Aveda celebrates the success of its Indigenous partners in securing their land rights and conserving forests
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